Proposal

AVOCA
×
PROOF OF COVERAGE

Embedded Creative Partnership

2026
01 / The Ask

You see the value in brand video.
Here's why a studio beats a solo hire.

Your Creative Producer posting asks one person to produce, shoot, animate, and run a podcast across customer films, founder content, motion design, and events, all at once.

NationGraph posted for a Founding Director of Media. We convinced them to embed our studio instead. It's going so well they just signed for a full year. Happy to introduce you to their team.

We are built for this exact brief. We direct founders and operators who have never faced a camera, run shoots in parallel without dropping any, and cover every discipline ourselves, with a documentary and brand films behind us.

Two paths forward

Path A: Hire the Producer
Timeline
Three months to your first piece. Search, then ramp.
Bandwidth
One person, four disciplines. Parallel shoots don't run themselves, and no coverage when they're out.
All-in cost
$340K to $460K a year, for one person
  • Salary $165K to $190K, plus equity (per your posting)
  • Bonus, benefits, payroll, and gear: $45K to $80K
  • Production: $10K to $15K a month for shooters, editors, and animators
  • Travel: $10K a year for 6 to 10 domestic shoots
Path B: Proof of Coverage
Timeline
First shoot in a week. Published in two.
Bandwidth
A full studio across all four disciplines, scaling up as you need, never one person.
All-in cost
$288K to $432K a year, fully loaded
  • Team, production, animation, gear, and travel included
  • No benefits, payroll, or overhead
02 / The Approach

Build the engine.
Stock the archive.

Every engagement runs two tracks: the content that ships this week, and the brand archive you own forever.

Track One

The Content Engine

A high-velocity system that ships across every discipline, week in and week out. We produce all of it, so your team doesn't.

  • Customer story films from your strategic accounts
  • Founder origin and essay films
  • Motion design and animated explainers
  • Event, conference, and launch capture
+
Track Two

The Brand Archive

Every shoot is captured, logged, and organized into the archive Avoca owns. The films, photography, animation, and audio that compound into category-defining work.

  • 200+ delivered photo and video assets, usable everywhere
  • Customer and founder interviews banked for future series
  • Event coverage stockpiled for recruiting and brand
  • Owned podcast and audio system built out

Your creative team

Elliott Roche
Elliott Roche
Executive Producer
Vision, strategy, and partnership
Michael Cunningham
Michael Cunningham
Creative Producer
On-site direction and filming
Marat Pinchuk
Marat Pinchuk
Post-Production Editor
Motion, social cuts, and short-form
?
Scale on Demand
On Call, Anywhere
More crew, wherever the shoot is
A global creative agency, based in the US and UK, with productions across four continents. See where we've filmed →
03 / The Content Plan

Four disciplines.
One content engine.

Matched to your job posting, mapped to Avoca. Customers, founders, motion, and the podcast, all produced in parallel.

01

Customer Story Films

"Your most strategic accounts, on the record."

The flagship films across your top operators. 90-second hero cuts, 4-minute long versions, social-native verticals, and downloadable assets that feed sales and marketing pipeline.

  • On-site cinematography at operator locations
  • 90s hero, 4-minute long, vertical social cuts
  • Sales collateral at every stage
→
The Proof Side
In a market where 85% of missed calls go to a competitor, operators buy on evidence. Let the customers already winning with Avoca make your case.
02

Founder & Origin Films

"The people building the category."

Origin films, signature essay versions, and ongoing interview captures that anchor the founder communications program. Portrait cinematography included.

  • Origin films and essay video versions
  • Recurring founder interview captures
  • Aspirational founder portrait photography
→
Founder Communications
At the biggest brand moment in the company's history, the founder program needs a face and a voice on camera, shipped while it's warm.
03

Motion & Animation

"The leaky funnel and the revenue stack, in motion."

Brand-quality animation built from scratch. The homepage live-performance counter, explainers of the leaky funnel and revenue stack, brand transitions, and motion graphics for social.

  • Homepage live-performance counter
  • Leaky funnel and revenue stack explainers
  • Brand transitions and social motion graphics
→
Explain the Category
Avoca's value is invisible until you show it. Animation makes the math and the missed-revenue stakes land in seconds.
04

Podcast Production

"Scope it, brand it, ship it."

Stand up Avoca's podcast end to end. Audio brand identity, episode template, and production pipeline, then produce, edit, and direct in Logic, Pro Tools, or Descript.

  • Audio brand identity and episode template
  • Full production pipeline, designed to run
  • Produced, edited, and directed when launched
→
Where We Started
A podcast is a standing brand asset, not a one-off. We got our start on our own show, now 130 episodes deep, and have produced for Helium and Legion since. We design the system, set the sound, then run it.
04 / Why Us

We've built this.
For companies like yours.

$100M Acquisition Brand Film
Founder Spotlight
Motion Design & Product Animation
Event Recap
Owned Podcast
Feature Documentary
3.7M+
all-time podcast views across Helium, Legion, and the Proof of Coverage show
A few of the teams we've worked with
Coinbase Kraken Solana MoonPay Kalshi Helium Starknet Legion DAWN EV3 Superteam USA NationGraph
See Our Work Across Projects →
05 / How We Operate

Embedded, not
at arm's length.

You're not handing work to a vendor. We run on your stack and inside your workflow, exactly how we run NationGraph's media function today.

Planning
A shared Notion hub: editorial calendar, shoot plans, scripts, and an asset tracker where every approved piece is one click to re-share.
Communication
A shared Slack Connect channel, weekly sync, and monthly readout with the Director of Brand and Creative Director. Day-to-day, async.
Content Review
Every cut lands in Frame.io with timestamped notes. Feedback in context, on your own time, no email threads.
Storage & Delivery
Final files in an organized Dropbox that's yours, an archive that compounds month over month.
Artlist
Production
Shot on Sony FX cinema cameras, FX3 and above, cut in Premiere Pro, animated in After Effects and Cinema 4D, graded in DaVinci Resolve, scored with Artlist. Audio and podcast in Logic and Descript. The full professional pipeline.
On-site
On the ground in NYC for every shoot, planned around your team, operator-site and event travel included. Everything else runs remotely.
06 / Investment

One team.
One monthly rate.

3-month trial term, 12-month thereafter. Cancel with 90 days' notice.

Foundation
$24,000 / month
$288,000 / year, all-in
Shoot Days
  • 3 shoot days a month, on your schedule
  • On-site in NYC, plus operator sites, events, and launches
  • Cinematography and b-roll captured every shoot day
Deliverables
  • 1 Customer Story Film
  • 2 podcast episodes
  • 1 Founder Film
  • 1 Motion Explainer
  • 2 Day-in-the-Life films
  • 1 Event or Launch Recap
  • Aspirational brand photo set, quarterly
  • Social cuts from podcast, customer films, and motion
  • Brand archive organized monthly
Cadence
  • Weekly check-in, monthly review
  • Ad-hoc asks within reason
  • Priority access to our team
Full Studio
Recommended
$36,000 / month
$432,000 / year, all-in
Shoot Days
  • 5 shoot days a month, on your schedule
  • On-site in NYC, plus operator sites, events, and launches
  • Cinematography and b-roll captured every shoot day
Deliverables
  • 2 Customer Story Films
  • 2 podcast episodes
  • 2 Founder Films
  • 2 Motion Explainers
  • 3 Day-in-the-Life films
  • 2 Event or Launch Recaps
  • Aspirational brand photo set, monthly
  • Social cuts from podcast, customer films, and motion
  • Brand archive, monthly
Cadence
  • Weekly all-hands, monthly review
  • Ad-hoc asks within reason
  • First-priority scheduling and fastest turnarounds.
All travel and accommodation included in both packages. No surprise costs.
07 / Where This Goes

The retainer builds
the foundation.

Natural next chapters, ready when the time is right.

Signature SeriesFlagship
A recurring show built around your operators and the home-services category. Shot and cut as a season, distributed as appointment viewing.
Scoped per season
Cheaper with Full Studio
The Documentary
A feature-length film on the rise of AI in home services and the company powering it. Every shoot day feeds the archive, so by the time we cut, a year of story is banked.
Scoped separately
Cheaper with Full Studio

Months of embedded footage and brand knowledge mean these ship faster and cheaper than starting from zero.

Q4 Product Launch Film
For the Q4 sub-brand launch. Full shoot day, multi-cam, leadership on camera.
Conference Coverage
On the ground at the marquee industry conference. Polished highlight reel plus same-week social cuts.
Category Explainer
A 60 to 90 second animated explainer of what Avoca does and why it matters.
Recruiting Brand Series
A recruiting series across HITL Operations, Engineering, Customer Success, and Sales, built for the growth plan.
Series C Content Package
Founder story, product demo, customer proof. The investor deck, brought to life.

The First 90 Days

Week 1
Kickoff. Brand voice and ICP locked.
Full immersion in product, operators, and team. First shoot day on-site by Friday.
Week 2
First pieces published.
Published days after the shoot. Performance tracked from the first post.
Month 1
Archive organized, next shoot booked.
The full shoot library logged and handed over. Month-two calendar locked.
Month 2
Full weekly cadence.
Output running across your priority channels. Series rhythm established.
Month 3
Review and optimize.
Measure against engagement goals. Double down on what works, cut what doesn't.
08 / Next Steps

Let's get
to work.

  1. Choose your tier
    Foundation or Full Studio.
  2. Sign and start
    Simple agreement, start within the week.
  3. Week-one deep dive
    Product, audience, and shoot plan mapped.
  4. First content live
    Within two weeks of kickoff.
Proof of Coverage
Telling stories that move markets.
Get in touch
+1 (863) 738-9033connor@proofofcoverage.xyz
+44 7926 484334michael@proofofcoverage.xyz